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October 16, 2009

“Growth can be had in many ways: developing new products, penetrating new markets or acquiring a new business. But which of these best fits your organization’s strengths and is properly aligned with your strategy? Greenback’s business development process ensures that only realistic and attainable growth objectives are pursued while providing a process map for vetting and executing every opportunity.

Doing the right thing, and then doing the thing right, is the very real result of Greenback’s business development process. It provides a roadmap and facilitates communication among the decision makers. With the organization clear about its direction and management in alignment, powerful results can be achieved.”

-William Rotenberry, Chief Operating Officer, Steinen Holdings, Inc.

Any organization striving for growth through new products or markets needs a playbook to navigate these unfamiliar paths.

“After I took your Integrated Marketing Communications course at Northwestern, I got in to Medill. Thank you for the recommendation. I am absolutely loving it. It took me awhile, but I was able to find a professional track in life that I really enjoy and has viable job options (video game tester and professional TV watcher don’t make much in the way of money). I would be remiss if I didn’t give you some due credit there as well. Thank you for both helping me find something that I really enjoy, and get into a position to get a good job in it!

-Seamus Egan, Medill School of Journalism, Northwestern University

“Bright, creative, funny … Lisa is all these things and more. In addition to demonstrating results, I found her marketing insights and instincts to be dead on. She is an active listener and graceful leader. I feel I’m a more successful leader due to Lisa’s counsel. She is an inspiration and role model for many of us.”

-Victoria Dinges, Assistant Vice President, Allstate Insurance Co. Public Social Responsibility and Corporate Relations

Greenback ConsultingTM

by LISA CHRISTIAN PRODUCTIONS, LLC

Our mission is to help organizations and individuals improve existing approaches to, and outcomes from, marketing, communications, business development, leadership and decision-making.

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