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SUMMARY
Consumer marketing executive with over 15 years of experience in the financial services industry. Expertise in: 1. Marketing Strategy 2. Relationship/Loyalty Marketing 3. Direct Marketing CURRENT POSITION • SVP and Chief Marketing Officer for PCM (Personal Credit Management), Wells Fargo’s personal lending business. • Responsible for overall marketing strategy, with strong emphasis on Direct Marketing for acquisition and ongoing loyalty marketing, support for loan sales in over 3,000 branches in 23 states, and product development/management. • P&L responsibility for Wells Fargo’s Unsecured Line of Credit portfolio. 
BACKGROUND • 10 years of global Marketing/Sales experience at Citibank, covering these functional areas: Marketing Strategy, Product Development and Management, Relationship/Loyalty Marketing, Branch Management. • Wharton MBA • Fluent in German (native) and French (lived in Belgium) • Several years of credit card marketing as VP of customer marketing and portfolio management with Providian (now WaMu Card Services) • Relationship and acquisition marketing for Golden West Financial (World Savings),at the time the nation’s second-largest Savings and Loan. 
PERSONALITY • Creative, with an infatuation for organization and numbers (perfect for Direct Marketing, where success depends partially on creativity and mostly on execution, measurement, and analysis). • Strategic thinker whose systematic problem solving approach shows imagination and resourcefulness. • Focused on goals, action and decision making, I can implement tactics that effectively deliver business results. • Strong manager and team builder with an outgoing and collegial decision-making approach that brings balance to teams I work with. • Enjoy helping those who work for/with me succeed in their careers. 
LEADERSHIP • President of Golden Gate Toastmasters Club, which under my stewardship grew 150% and is now the largest club in the San Francisco Bay Area. • Member of the Board of Directors of the New Century Chamber Orchestra in the role of Secretary and as a member of the Management Committee, where I have been instrumental in shaping their marketing and subscriber acquisition strategy. • Founder of Masterfolio,Inc., a company dedicated to helping executives establish an on-line presence to assist their career management. 
ORGANIZATIONAL FIT Please review my resume, biography and achievements to see if my qualifications are a good fit for your organization. Or download my articles and presentations about Loyalty Marketing to see examples of my work. http://www.goldengatetoastmasters.org/http://www.ncco.org/http://www.ncco.org/http://www.masterfolio.com/Biography.htmlCase_Studies.htmlArticles.htmlshapeimage_6_link_0shapeimage_6_link_1shapeimage_6_link_2shapeimage_6_link_3shapeimage_6_link_4shapeimage_6_link_5shapeimage_6_link_6