• What is a WebCast?
• Who watches a WebCast?
• Why should I watch a WebCast?
• When are WebCasts available?
• How long is a WebCast?
• How do I watch a WebCast?
• Do I have to pay to watch a WebCast?
• How can I obtain a transcript of a WebCast?
• Do I need to buy QuickTime to watch a WebCast?
• What do I need to know about QuickTime?
• What do I do if I can’t watch the WebCast?
• Why should my company do a WebCast?
• Who should be a WebCast guest?
• How can I be a WebCast guest?

What is a WebCast?

A WebCast is an opportunity to share your vision with a select and difficult to reach, worldwide audience of decision makers who are developing EBPP, ESP, and multichannel e-business strategies. It is a special opportunity to be seen in the same context with Michael Killen, the head of Killen & Associates, a leading market research company that is helping financial service companies, telcos, and utilities develop a competitive advantage, generate e-commerce and reduce costs. We digitize and broadcast an interview with an executive of your company from our website http://www.killen.com/tv, which is available for replay anytime, anywhere for up to six months.

Who watches a WebCast?

WebCasts are viewed by a select worldwide audience that is intensely interested in EBPP/ESP issues, developments, and suppliers. This includes:

• Decision-makers in the financial services, telco, and utility sectors worldwide
• Information technology providers
• Killen & Associates’ EBPP/ESP Subscription customers
• Subscribers to The Killen Alert™

Additionally, Killen & Associates’ WebCast interviews are seen on The Killen Report, which is broadcast over four local cable channels in Silicon Valley. The Killen Report, broadcast for 10 years, has featured more than 500 guests, including the Minister of Post and Telecom, Germany, the Chairman of the FCC, and the CEO of S.W.I.F.T.

Why should I watch a WebCast?

• Find out what are the challenges faced by global service enterprises
• Find out how each guest company is meeting these challenges
• Hear first hand about the visions and strategies of your competitors
• Hear first hand about the visions and strategies of potential partners
• Engage in the dialogue surrounding developments in EBPP, ESP and Multi-Channel e-Business

When are WebCasts available?

WebCasts are available anytime, anywhere for anyone with Internet access. At least one new interview is WebCast every Wednesday, and available for replay for up to six months after the original air date.

How long is a WebCast?

Each interview is one half hour.

How do I watch a WebCast?

To watch a WebCast, go to http://www.killen.com/tv and click on the logo of the company’s interview you wish to view. A QuickTime movie of the WebCast will open in another window and begin to play.

Do I have to pay to watch a WebCast?

WebCasts are available to view at no charge. Just click on a logo and watch! You must have the current version of QuickTime software to play the WebCast, which you may download for free. You do not need to purchase an upgrade.

How can I obtain a transcript of a WebCast?

You may order a transcript of any WebCast at http://www.killen.com/transcripts. There is no charge for a transcript.

Do I need to buy QuickTime to watch a WebCast?

No, the basic QuickTime set up is all you need to view a WebCast. You may download the current version of QuickTime for free from Apple, and we provide you with a direct link if your system needs to upgrade. You do not need to purchase QuickTime Pro. QuickTime Pro offers more capabilities than are necessary to view our WebCasts.

What do I need to know about QuickTime?

• All Killen & Associates WebCasts are presented in QuickTime
• QuickTime works with most file formats and is compatible with a Mac or PC
• You have the control — play, pause, stop, volume, time display

We recommend downloading the stand-alone QuickTime installer if you have a fast Internet connection (over 56K). If you choose Minimum Install, you will still be able to watch our WebCasts. If you need more than Minimum Install later on, the installer will automatically download what you need and notify you of version updates. For more information on installation go to: http://www.apple.com/quicktime/overview/installer.html

For information on trouble shooting, go to: http://www.apple.com/quicktime/troubleshooting

For a complete overview of QuickTime, go to: http://www.apple.com/quicktime/overview

What do I do if I can't watch the WebCast?

• Click on the QuickTime icon to download the current version of the software
• Contact your Network Administrator — your computer may be behind a firewall that is not compatible with the QuickTime streaming that we use, but it is possible to work around this
• Go to QuickTime Trouble Shooting at: http://www.apple.com/quicktime/troubleshooting/ or click on test your installation at the bottom of each WebCast page
• Contact Killen & Associates Webmaster@killen.com. Please describe what is happening.

Why should my company do a WebCast?

• Receive worldwide exposure of your company’s vision and strategies for six months
• Gain leads and develop business opportunities
• Promote your company and its vision to an audience specifically interested in EBPP, ESP and MCEB
• Provide insights and further encourage a dialogue with the EBPP, ESP and MCEB marketplace
• Speak one-on-one with Michael Killen and the Killen & Associates team, to clarify your company’s vision and potential in the marketplace
• Gain another touchpoint for potential partners and customers with a hotlink from your WebCast to your website.
• Take part in a cutting-edge marketing service

Who should be a WebCast guest?

• Every company working the EBPP, ESP or MCEB space
• Executives who want to encourage and participate in the dialogue surrounding developments in EBPP, ESP and MCEB
• Companies who want to increase their exposure and reach a worldwide audience

How can I be a WebCast guest?

Submit your name, contact details, and proposed guest to webcast@killen.com.