We get that question at least a few times a week here in the office, mostly from a mom or dad who has seen one of our shirts at a school or playground. I often struggle with my response. It’s impossible to describe our little company in ten words or less. Even with careful editing, it takes at least 112 words :

  KidsPlay is a group of 31 talented, dependable, and trustworthy coaches dedicated to making sports fun and interesting for kids.

  We’re a company that believes that it’s more productive for young athletes to focus on long-term goals (learning, developing skills, having fun, etc.) than short-term results on a scoreboard.

  KidsPlay creates a healthy environment for kids to learn to play sports. There are no politics, confrontations, suspensions, or physical and verbal abuse in KidsPlay. Since our inception in 1991, it has been our mission to serve the best interests of every child in our program.

  We teach young athletes ages 4-12 to honor the game by playing hard, playing fair, and playing together.