KUOW
posted by JOSH FEIT on AUGUST 23 at 2:05 PM
From: Arvid Hokanson Sent: Tuesday, August 21, 2007 1:17 PM To: Programming Staff Subject: Media Inquiries Regarding Ken Vincent and/or Writer's Almanac Importance: High
You may receive inquiries regarding Ken's resignation and/or upcoming programming changes. Direct any inquiries to me. Do not comment directly.
Here is the text from our Ethics and Editorial Policy:
KUOW programming staff must get permission from the Program Director or the News Director to appear on TV or other media.
Thanks,
-Arvid
Despite the e-mail, I've been getting quite a response from KUOW staffers to the article.
It wouldn't be kosher to share those. But I'm also getting a big response from KUOW listeners. I was just cc'd on this, for example:
Dear Jeff Hansen, Arvid Hokanson, Marcia Scholl, and others in management:
I've been a longtime NPR and KUOW listener. Do you know why I listen? Probably. You've done more than a little analysis of your audience. You know what we're looking for and how to deliver it.
I've made a wild guess as to why you're making the changes described in Josh Feit's recent article in 'The Stranger.' You want a bigger slice of the pie. More listeners. More revenue. You want to be Fox, and the only way is to be more foxy, to jazz it up and dumb it down.
The problem is, the changes will become too painful for your existing audience long before you attract much of your new target audience. You will be forced to change even faster to offset the loss. You'll be like the smart kid in school who suddenly shows up ineptly attired in new clothes, new interests, and new slang, and the result will be laughable to all.
Here's an alternate strategy. Attract people to what you are, make them want to be KUOW listeners. It will be hard marketing work, not nearly as easy as going Fox, but it will be better than turning into a wannabe.
And pay your people better. I'm embarrassed that I never gave this any thought. I assumed fairness would be a trait of Public Radio management.
RC
RC's e-mail seems a bit harsh to me about the changes at KUOW. It's not clear that the changes staffers described in my article hint at aspirations to be hyper commercial like Fox. As best I could tell, the changes afoot at KUOW are more cosmetic than editorial. At issue, it seems, is an attempt to downplay personality at the station for a more regimented feel. If anything, that seems less like Fox News and more like the AP.