I started my business out of my home in Jan. 2006 because I saw a need for environmental education. I wanted to help others discover their potential to provide a healthy environment for themselves and their families. In a world of toxins and disease I wanted to inspire hope for a better future. “The ultimate test of man’s conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard.” — Gaylord Nelson Founder of Earth Day Along the way I discovered goodness is not only contagious but also addictive. In searching for good products I found good companies and really good people. Their mission doesn’t stop at being environmentally responsible they are socially responsible too. I now see the full circle, that we are one with our environment, that life is everywhere and that the journey is more important than the destination. Be the Butterfly is believing that no matter how small the cause, the effects can be infinitely life changing. I want every purchase made in my store to make a difference in some way. Take great comfort in knowing that your purchase is your vote for something good: Organic Farming, Clean Air & Water, Forest & Wildlife Preservation, Recycling, Fair Trade (a living wage), providing education, job training and child care for the homeless, and research for the prevention of environmental causes of cancer. In my life I want to give more than I take. “To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to do.” — Kahlil Gibran Environmentally yours, — Jule Dirksen, Owner Our Mission