The Secrets of Successful Advertising eagerly await your discovery! Author Jeff Resnick unselfishly and relentlessly reveals these secrets not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the desirable but elusive end result. Chapter by chapter, he unravels closely held Advertising Secrets in a sometimes humorous, always heartfelt revelation of real stories about real people making real business decisions in real business situations to achieve real results!

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