Dear Jeff:

I purchased fifty (50) copies of your book, Secrets, on behalf of WTNH-TV, the ABC affiliate in New Haven, CT. We distributed copies to targeted clients. We found your writing to be especially meaningful for clients with an urgent impact mentality. From our perspective, we want to help them see how to "do it right" if they're going to do it at all! Nothing beats experience, and Secrets certainly delivers. Secrets also became required reading for every new Account Executive hired at WTNH. Your book is fun and relevant reading. From our side of the table, we often counsel clients that their advertising must "cut through the clutter." I am most impressed by the way you accomplish that very goal in Secrets. As you yourself wrote in the Introduction, Secrets is not at all about Madison Avenue. Rather, it's all about Main Street America, and that's precisely what makes it a must read for our AE's.

Sincerely,

Roger Hess, WTNH-TV, New Haven, CT

"Hi Jeff. I'm spending a lot of time reading this summer. I was originally looking for books on cold calling and basic sales training...I figured I'd write a new sales training program as long as I have the time. Somehow, I stumbled across your book.    (I bought it through your web site...I love having a signed copy!) I'm about halfway through it, and I have to tell you that I just love it! It's terrific. It is going to become requisite reading for any new sales people. I'm so glad that you wrote it! Again, the book is terrific and I'm so pleased I found it! All the best."
Rena LaBue, LSM, Time Warner Cable Media Sales, Rochester, NY

"Jeff: new cable TV job...they gave me a call list and I was off and running. I found myself in the morning in the back office drinking coffee, eating my bacon and eggs, and reading Secrets to get myself pumped up to hit the streets. I learned so much and was molded into a true professional, the 'Advertising Expert.' I concentrated on building strong relationships and doing what made the most sense for their businesses. I always remember your classroom, just talking about relationships and ideas and how they develop. You understood that advertising goes way beyond the numbers."
Nathan Grant, Lewisburg, PA

"Dear Jeff, I couldn't put it down. I merely glanced at it, flipped through, read a couple of paragraphs, went back and read the whole book. I loved it! It had so many good ideas, and practical insights. I particularly liked the chapter It Takes Three To Tango. Yes, I've been lured to a store by a big ad, but the sales force was unprepared and the inventory was on back order. Anyhow, I'm passing the book on to my son Fred, the manager of a piano store."
Sally Riley, Small Business Development Center of Hampton Roads, Inc.

"Professor Resnick, I was a student in your Advertising-205 class at West Virginia University. I have been working for WBOY-TV here in Morgantown for the past 7 months since graduation. After having you for class and reading your book I have found your sales and creative techniques very helpful when dealing with clients. I'm glad you mentored me in the ins and outs of Main Street advertising rather than Madison Avenue like most professors!"
Jason Kraft, WBOY-TV12, Morgantown, WV

"You'll laugh, you'll cry, you'll wonder why you didn't buy this book sooner! Jeff Resnick's book, Secrets: Unlocking the Mysteries of Successful Advertising, will expose you to a lot more than the world of advertising mayhem. It is an insightful, touching, incredibly humane and hysterical look into human nature. All the joy and terrible beauty that transpires in life is caught under this umbrella of advertising."
Professor William Mancuso, Ohio Northern University, Ada, OH