Jeff Resnick’s 30-years as a Marketing Business Owner in the national arena afford him the wisdom to understand the Big Picture, and the myriad hands-on skills to implement the Big Picture Vision on a day-to-day basis. Jeff founded a Music Production and Publishing company that grew to become a  nationally syndicated Advertising-Marketing-Production agency. His specialty: Increasing market share for business owners, either single-store and local, or those who had banded together for their common good under the banners of their company stores, national franchise companies, co-operative buying groups, manufacturers, and trade associations. He has worked with a wide variety of local, regional and national organizations:

1. •CCA Global Partners
   

2.          (Carpet One, Flooring America, Stone Mountain Carpet Outlets, and America's Carpet Gallery)
   

3. •Maxim Group (Carpetmax, Rugmax, and Admax)
   

4. •Floors To Go (a division of Abbey Carpets)
   

5. •Kincaid Furniture (a La-Z-Boy Industries company)
   

6. •NADA (National Automobile Dealers Association)
   

7. •TVB (Television Bureau of Advertising)
   

8. •WFCA (World Floor Coverings Association)
   

Jeff’s skills include:

1. •National TV and Radio voice-over artist.
   

2. •Successful operation of in-house video post-production suites,                                                 multi-track audio studios, graphic arts studio, and computer-assisted media planning
   

3.         and buying department.
   

4. •Successful media negotiations in virtually every United States media market.
   

5. •Recruit, train, and lead a team of full-time employees, and direct the activities of independent contractors on a project basis.
   

6. •Conceptualize, plan, develop, produce, implement and manage all variety of national, regional and local advertising campaigns and marketing programs in virtually every United States media market (and a few in Canada, too!).
   

7. •Instrumental in the successful start-up of a national franchise company, directing its in-house advertising agency and participating in franchise sales.
   

8. •Deliver educational advertising seminars and workshops to 10,000+ business owners and managers at their national trade shows, conventions, and buying markets. (More than a few TV, radio and newspaper executives have been known to sneak in, uninvited!).
   

9. •Syndicated (licensed) his award-winning advertising campaigns to 1,500+ businesses nationally, primarily in the automotive, floor coverings, and home furnishings industries.
   

After selling his company, Jeff moved to Williamsburg, Virginia, and was recruited as a Professor of Advertising at West Virginia University, where he taught:

1. •Advertising Copywriting and Design
   

2. •Introduction to Advertising & Promotion
   

3. •IMC (Integrated Marketing Communications)
   

4. •Advertising Campaigns
   

5. •Introduction to the Electronic Media
   

6. •Beginning Journalistic Writing
   

His highly acclaimed non-fiction book, Secrets: Unlocking the Mysteries of Successful Advertising, has become "required reading" for business owners, media professionals, and communications students nationwide. He remains an active Advertising/Marketing Consultant.