What are Syndicated Ad Campaigns? Think of it this way. You've found that luxury car you want. You can plunk down $75,000 and buy it, or you can lease it with an affordable monthly payment, then turn it in when you're done using it. Did you know you can do the same with ad campaigns?
National advertisers invest hundreds-of-thousands of dollars to develop their national ad campaigns! Even on the local level, $10,000 - $50,000 is a realistic investment for a new ad campaign. As with the auto leasing example, you could plunk down your hard-earned cash, or you could lease your ad campaign and turn it in when you're done using it! Best of all, an ad syndicator can simultaneously lease the same campaign to different advertisers (in different markets), thereby keeping leasing costs very low. So, instead of a monthly payment of $999 for that $75,000 luxury car, your $75,000 ad campaign lease payment is more likely to be $999 per year!
Did you know that many business owners change ad campaigns more often than they change cars? Consider this: Your ad campaign has no residual monetary value! Instead of continuing to use it merely to justify its cost (especially if it isn't working), you could change campaigns whenever you want without wasting a single penny! What will be the wisest business decision for you? Will you plunk down your hard-earned cash? Or, will you hang onto your cash and let it work for you?
If you decide licensing a syndicated ad campaign makes sense for you, look at different campaigns to find the one that will work best for you. Make sure the campaign you select has been "battle-tested" over a long period of time in a wide variety of markets and industries. Shown are a few from hundreds of Jeff Resnick's syndicated ad campaigns which have been in use, successfully, since 1984, throughout the United States.
