Let me introduce myself..

I am Joe Beer, I’ve been personally training and advising numerous amateur and professional clients since 1991 including professionals such as Cyclist Graeme Obree, Triathlete Eric Harr , Ironman winner Matt Belfield and Top UK Ironman Pro Scott Neyedli.

Also I have assisted others such as 24-hour CTT Bronze medalist Andy Cook, Veteran National Champs podium finisher Debbie Sheridan, Age Group National & European Duathlon Champion Lee Piercy, Powerman Geel winner and European Gold medal duathlete Emma Dews, Age Group World Duathlon Champion 20009 Ian Cardy plus many other athletes.

I was voted the inaugural 220 Magazine Coach of the Year in 2004 and was Runner Up in 2007. I am also a British Triathlon qualified coach.

I am supported by a range of top companies including Scott Sports, PowerBar, Adidas, Club La Santa, Saddleback and Rotor UK.

How did I get into this?

I ran cross country for my school (1977-1983) then moved into road running with 10k’s and half marathons in 1984-1986. I started triathlon training in 1986 and compete in my first event in 1987 (The Bath Triathlon, 19th) and have since done over 200 triathlons/duathlons and extreme events worldwide.

Why does my training and racing help other athletes?

I am not a one trick pony or a theoretical coach.

In challenging myself in events from 10-mile time trials on the bike up to Ironman Triathlons, from sprint duathlons to L’Etape Sportives over Tour de France stages, I have learned

invaluable personal lessons on what it feels like and what

it takes to maximise performance.

I am not a world champ. I don't pretend to be a pro.

I just make people faster and don't want to stop going fast myself.

I don't want to, or believe that you need to do, 30 Ironmans, 30 hours a week or 30 minutes for a 10k to help athletes get leaner, faster and better able to train themselves to reach their maximum potential.

That's it. No secrets just two decades of experience, long hours, thousands of pages or reading, hours in the lab, lots of experimentation, time in the wind tunnel and a desire to be constantly learning.

What academic work helps me more than just an athlete?

I chose to study sport at degree level under such great Tutors such as Peter Keen and Ian Maynard.  I continue to be involved with researchers at various universities, to subscribe to journals, get asked to contribute to product development and to search for the most contemporary findings on optimal training, nutrition and equipment.

How does experience get passed on to athletes?

By using a host of media I can help lots of athletes though not actually meeting face to face or directly coaching them. Instead Monthly magazine articles get out to the masses, an iTunes podcast goes Worldwide and a regularly updated blog all help spread some otherwise unknown knowledge.

There are training camps, presentations and 1-2-1 coaching days which help athletes on a face-to-face personal level. These are great but there’s only so much time to do everything.

Signed-up remote-coaching clients receive personalized plan, regular calls to the office to help make tweaks to habits and equipment. Combined with smart use of e-mails, website and various Mac technologies it means there are few coaches using technology so innovatively.

I get athletes to go faster, get leaner and go longer.
Take a look

What are my personal multisport highlights?

Hawaii Ironman 10h 20mins (1994)

Muncie Endurathon Half Ironman 4hrs 13mins (1994)

Age Group Gold Medalist National Duathlon Champs (1996)

ITU World Tri Championship Manchester - a 34 minute run off the bike 25-29 A/G  (1992)

21:09 Ten-mile Time trial P613/10  (June 2009)

Phoenix Sprint Triathlon Winning “double” (2002 & 2003)

Longest Day Relay Winners (course record)  Bike split: 4h56 (2005)

14th L’Etape du Tour Gap-L’Alpe d’Huez (2006)

Great Lakeland Charity Challenge (2000)

I have also qualified for Age Group World Championship in Duathlon, Olympic Distance Triathlon, Long Course Triathlon and IronMan.

Five Ironman finishes out of five PB 10:13 Vineman (1995)

Two time Nice Triathlon finisher (1992, 1994)

Five sub-5hr Half Ironman’s (1990, 1994, 2001, 2002, 2003).

Top-10 A/G BTA National Sprint Triathlon Championship 5th (2004), 8th (2005).

Top 5 National Duathlon Championship 35-39 A/G (2002 & 2003)

Three-time L’Etape finisher (2003, 2005, 2006)


1st Vet Springfield Triathlon 2nd Overall (2007)
1st Vet Exe Valley Triathlon 5th Overall (2007)
1st Vet & 1st Overall Taunton Deane Triathlon (2007)

1st Vet & 2nd Overall Taunton Deane Triathlon (2008)

Four fastest “10” TT’s:
21:21 July 08, 21:16 Sept 08, 21:10 May 09, 21:09 June 09



The personal  side to me