1.  Where does my city rank in the media market?

2.  How is a story put together?

3.  How do you hold a reporter accountable for a bad story?

4.  How do you pitch stories without having to notify all media outlets?

5.  How should we handle on site interviews?

6.  What problems can “off duty” conduct present for us?

7.  How should a media room be set up?

8. Why do reporters call to verify info rather than visit a scene and see for themselves?

9. What is reporter etiquette during a press conference or interview?

10. What types of press conferences can you hold?  Question and answer? statement only? Something else?

11. What time lines do reporters face?  If they call at 10 A.M., is it o.k. for me to call them back at 3 p.m.?

12. Why is it important to build professional working relationships with reporters in this area?

13. Is it o.k. to refuse to work with a certain reporter?