"In God we trust; everyone else, bring data."

-- W. Edwards Deming, 20th Century physicist and quality improvement pioneer.

Cheryl Darrup-Boychuck, Owner and Chief International Education Officer of USjournal.com, LLC and its family of 17 multi-lingual sister sites. Cheryl also serves as the Network Leader for Marketing and Recruiting within NAFSA: Association of International Educators. She’s been presenting sessions about international student recruitment and technology for more than ten years. Cheryl holds a Bachelor of Science in Business Administration / International Relations from Bucknell University (Pennsylvania).

In this podcast Cheryl talks about measuring ROI in international recruitment.