Rob van Hattum, Director
Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), production and consumption could become beneficial for the planet.
Large companies like Ford and Nike are working with McDonough and Braungart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste=Food.” An amazing story that will definitely change your way of thinking about production and consumption.
