http://web.mac.com/gtannam/ABriefWordOnBrand/Podcast/Podcast.html Curious about how brands play such an important part in our lives? So are we! <br/><br/>Each week, we ask: What’s the story? of some of our favourite brands as they work, rest and play, and go searching for answers. iWeb 2.0.3 http://web.mac.com/gtannam/ABriefWordOnBrand/Podcast/Podcast_files/IslandbridgeB-W-filtered.jpg http://web.mac.com/gtannam/ABriefWordOnBrand/Podcast/Podcast.html 60 no Gerard Tannam Gerard Tannam Gerard@Islandbridge.com Curious about how brands play such an important part in our lives? So are we! Each week, we ask: What’s the story? of some of our favourite brands as they work, rest and play, and go searching for answers. Curious about how brands play such an important part in our lives? So are we! Each week, we ask: What’s the story? of some of our favourite brands as they work, rest and play, and go searching for answers. http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/rss.xml Gerard Tannam en http://web.mac.com/gtannam/ABriefWordOnBrand/Podcast/Entries/2008/5/25_Brand_Promises.html dcf1e46c-52d6-476d-8bd4-2a5d00f2dc53 Sun, 25 May 2008 00:00:00 +0100 Brand liars? As children, we’re told we shouldn’t make promises that we can’t keep. Yet, many of the world’s big brands are economical with the truth.<br/>In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars.<br/><br/>For more on brands: <a href="http://www.islandbridge.com/">www.islandbridge.com</a><br/><br/>“Cooler At The Edge” by permission of music artist Sonny Condell no Gerard Tannam 00:04:20 Brand liars? As children, we’re told we shouldn’t make promises that we can’t keep. Yet, many of the world’s big brands are economical with the truth. In this episode, we ask whether telling lies makes brand sense and what Brand liars? As children, we’re told we shouldn’t make promises that we can’t keep. Yet, many of the world’s big brands are economical with the truth. In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars. For more on brands: www.islandbridge.com “Cooler At The Edge” by permission of music artist Sonny Condell http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Entries/2008/3/9_There_Are_Lies.html 8fd04e82-b5f3-4646-b10d-8776e08cb484 Sun, 9 Mar 2008 18:44:38 +0000 <a href="http://web.me.com/gtannam/ABriefWordOnBrand/Media/There%20Are%20Lies.m4a"><img src="http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Media/573,0,3951,3951a75c8bd1_f656c25c_c3d626a6_4.jpg" style="float:left; padding-right:10px; padding-bottom:10px; width:157px; height:157px;"/></a>Out of sight, out of...what are the important elements in building trust at a distance?<br/><br/>Comment at <a href="http://www.OpenheartBranding.blogspot.com/">www.OpenheartBranding.blogspot.com</a><br/>For more on brand: <a href="http://www.Islandbridge.com/">www.Islandbridge.com</a><br/><br/>‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry no Gerard Tannam 00:03:10 Out of sight, out of...what are the important elements in building trust at a distance? Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry Out of sight, out of...what are the important elements in building trust at a distance? Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Entries/2008/2/24_Barney_Brand.html aaca60bb-a1f6-4a7f-b24a-cf7e45d73f33 Sun, 24 Feb 2008 15:06:06 +0000 <a href="http://web.me.com/gtannam/ABriefWordOnBrand/Media/Barney%20Brand.m4a"><img src="http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Media/573,0,3951,3951a75c8bd1_f656c25c_c3d626a6_5.jpg" style="float:left; padding-right:10px; padding-bottom:10px; width:157px; height:157px;"/></a>Why do so many brands have to make nice? Sometime, grown-up taste is for something a lot less sugary.<br/><br/>Comment at <a href="http://www.OpenheartBranding.blogspot.com/">www.OpenheartBranding.blogspot.com</a><br/>For more on brand: <a href="http://www.Islandbridge.com/">www.Islandbridge.com</a><br/><br/>‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry no Gerard Tannam 00:02:31 Why do so many brands have to make nice? Sometime, grown-up taste is for something a lot less sugary. Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Ed Why do so many brands have to make nice? Sometime, grown-up taste is for something a lot less sugary. Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Entries/2008/2/10_The_Brand_Plays_On.html 0a59c8ff-8795-4b03-aa22-2ceb0c169295 Sun, 10 Feb 2008 18:30:49 +0000 <a href="http://web.me.com/gtannam/ABriefWordOnBrand/Media/The%20Brand%20Plays%20On.m4a"><img src="http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Media/573,0,3951,3951a75c8bd1_f656c25c_c3d626a6_6.jpg" style="float:left; padding-right:10px; padding-bottom:10px; width:157px; height:157px;"/></a>What happens to a brand when it loses some of its top talent?<br/><br/>Comment at <a href="http://www.OpenheartBranding.blogspot.com/">www.OpenheartBranding.blogspot.com</a><br/>For more on brand: <a href="http://www.Islandbridge.com/">www.Islandbridge.com</a><br/><br/>‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry no Gerard Tannam 00:03:04 What happens to a brand when it loses some of its top talent? Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry What happens to a brand when it loses some of its top talent? Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Entries/2008/1/27_The_Brand_And_The_Bumblebee.html af8b93e9-0533-4574-a6ff-d4a2f85d56b2 Sun, 27 Jan 2008 15:30:15 +0000 <a href="http://web.me.com/gtannam/ABriefWordOnBrand/Media/The%20Brand%20%26%20The%20Bumblebee.m4a"><img src="http://web.me.com/gtannam/ABriefWordOnBrand/Podcast/Media/573,0,3951,3951a75c8bd1_f656c25c_c3d626a6_7.jpg" style="float:left; padding-right:10px; padding-bottom:10px; width:157px; height:157px;"/></a>Making a list can be very useful...but not if you’re building a brand.<br/><br/>Comment at <a href="http://www.OpenheartBranding.blogspot.com/">www.OpenheartBranding.blogspot.com</a><br/>For more on brand: <a href="http://www.Islandbridge.com/">www.Islandbridge.com</a><br/><br/>‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry no Gerard Tannam 00:02:23 Making a list can be very useful...but not if you’re building a brand. Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry Making a list can be very useful...but not if you’re building a brand. Comment at www.OpenheartBranding.blogspot.com For more on brand: www.Islandbridge.com ‘Cooler At The Edge’ by Sonny Condell; ‘Jack The Giantkiller’ by Kevin McSherry