“ So far I have resisted the temptation to invest in ‘lean manufacturing’ techniques (which include extensive use of computer controlled machines) and have instead, built a team of real craftsmen who build Lowden guitars by hand using Japanese chisels, planes, knives and spokeshaves. It would have been much more economical to make our guitars with assembly workers and machines, but our choice is to build skills and understanding of wood, and in so doing the guitars feel and sound like individual ‘works of art’.

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