Over the past two decades, Graham has created and inspired award-winning integrated campaigns for brands on three continents. In 1987, after amassing numerous shiny awards as a copywriter in his native UK, he headed for Hong Kong where after three years as a Creative Director with Ogilvy&Mather, he was hired by DMB&B to set up and lead their new Asia-Pacific hub.


Over the next six years the office grew from 12 to 400 people - winning Coca-Cola, global Fanta, Hennessy, Hyatt and numerous key P&G brand launches along the way. Graham was part of the entrepreneurial team that set up the DMB&B’s Greater China network and in 1995 he became Regional Creative Director Asia.


In 1997 the network asked him to move to New York to head up and redefine their Head Office. Under his leadership the agency won Heineken, Capital One and the global Ernst&Young business - together with the launch of several new international P&G brands. Among his achievements is the celebrated “What’s In Your Wallet?” campaign for Capital One.


In 2004 he joined JWT Chicago. During his three and a half years in charge, he helped transform the agency from making ads to producing fully integrated content. The office won the national relaunch of Macy’s, Nestle Stouffers, Kimberley-Clark Kotex, Goodnites, Poise and projects from HSBC - plus prestigious local and international awards including a Global Effie and D&AD London.


Recently Graham and his family moved back to their home in New York. In 2009 he co-founded Strategy Farm, a boutique integrated communications agency in Manhattan. Never content with just one project, over the past 12 months he has also developed a communications campaign for a revolutionary new medical product for women, scripted treatments for several hot new music reality shows and composed and recorded a very loud rock album.




-BRAND EXPERIENCE-


Coca-Cola, Capital One, American Express, Norelco, Philips, HSBC, Ernst & Young, Heineken, Amstel Light, Hennessy, Macy’s, P&G Crest, Swiffer, Pampers, Always, Dawn, Kimberly-Clark, Kraft Philadelphia, Oscar Mayer, Lunchables, Nabisco, Nestle Butterfinger, Stouffers, General Mills, Le Coq Sportif, Hyatt International, Korean Air, Partnership for a Drug Free America.



-NOTABLE AWARDS-


D&AD London, Global Effies, Cannes, US One Show, NY Festivals, UK Campaign Poster Awards, UK Creative Circle, UK Campaign Press Awards, Australian Art Directors Awards, Media Awards Asia, Hong Kong 4As.



-CONTACT-


917-517-0277 (mobile)

gewoodall@msn.com

GRAHAM WOODALL

writer, creative director