As you may remember we are hoping to put up a new site later this fall. We hope to begin work on it starting the beginning  of August. Well, what you may not know, is we hope to also put up a separate site for our commercial/editorial clients. We’re finding that clients don’t readily know we have an adverstising/Graphic Design background and hence some of them only think of us as “wedding photographers”. Fortunately, once they see our stuff many are persuaded to use us because they see our creative style. However, we still feel it would be better to clearly separate our marketing between our different types of clients. We don’t want to muddy the waters and lose a project due to wrong perception and as always, first perception is key in this business. You’re constantly selling yourself in everything you do.

All that to say, I am planning several photo shoots over the next several weeks to show off our creative style in a more “commercial setting”. We don’t just want any jobs however, but only those that would best reflect the creativity we could provide a client. For this, we are targeting looks such as GAP, Anthropology, freepeople.com, A/C, AE/ Hollister and so on. We’ll start here and move forward, but we feel these brands already embody parts of what we already love to do for our “non-commercial” clients. I am also using this time to teach my intern and assistant more about lighting and creative concepting. It’s a good opportunity for me to be more hands off and allow them to stretch and grow.

This first set is using models and clothing from a downtown women’s boutique called Campaigns. These are the “rough photos” and we plan to “finish these” as mock ads and such, but I thought I’d post what we had so far. Click Here to see more images