Who Owns Your Favorite Organic Brands?
A commenter on Marion Nestle’s blog, What to Eat, posted a link to a clever site (see below). Check it out to see who own might really own your favorite food organic brand. You might be surprised.
This link will take you to an interesting graphic that shows how the organic food industry has increasing consolidated, merged, and become owned by large and conventional food corporations (organic is increasingly centralized, industrial, not the independent small mom & pop businesses that the labels and marketing literature might imply). You might be surprised to learn that competing brands are owned or partially owned by the same parent company. Starts to look like Proctor & Gamble or Ford/Mercury/Chevy/Pontiac after a while, doesn’t it?
After you study that graphic, click the link below that graphic, then click the next graphic (or here) to see an interesting animated sequence of acquisitions and ownership in the organic food industry.
Wow. Now who really owns your favorite organic brands?
Going Against the Grain
Sunday, March 16, 2008
