In this episode, Eric and Sue discuss the media relations acumen of Toronto mayor David Miller, particularly during a recent strike by Toronto Transit Commission (TTC) workers.

They agree that Mayor Miller seems to do many things right.  He focuses on evoking specific attitudes, opinions and behavior with his media relations activity.  Everything he says supports the business.  He answers questions clearly and concisely, not necessarily "bridging" in a formal sense, but seamlessly reaching specific audiences to make his points.