Sue and Eric discuss body language during presentations and broadcast media interviews.  They begin by discussing what is perhaps the most misquoted statistic in human history, which can be found on pages 43 and 44 of Albert Mehrabian's book, Silent Messages, which was published in the early 1970s.  The 55-38-7 myth. 

There are two goals that a presenter or spokesperson needs to achieve: convey a message; and convey his/her personality.  Each of us achieves those two goals every day of our life in relaxed conversation.  Sue & Eric's premise, therefore, is that relaxed conversation is a presenter or spokesperson's best style.

Bottom line?  Teach your spokespeople to be themselves in a relaxed, natural way.