In this podcast, Sue and Eric ask:  How much information is too much if you're gathering information on a journalist for a client or executive briefing?

The issue arose as a result of Eric's participation during first-tier judging of IABC's Gold Quill awards competition in the media relations category. 

Have you ever gathered information on a journalist and provided that information in a client briefing?  If so, where would you draw the line?  How much is too much?

Let us know by sending an e-mail to media relations matters at rogers dot com.