The cloud:   The history of life on this planet has been punctuated by a number of evolutionary breakthroughs that have, in turn, been triggered by “natural” cataclysmic breakdowns. We are now faced with a different kind of challenge.

Today’s breakdowns of socio-economic and environmental ecosystems around the globe are literally threatening the future of life on our planet. For the first time in its several billion-year history, life on this planet is experiencing a global crisis that is manmade.

The silver lining:   The world’s business community is awakening to a new era of business. Patricia Auberdeen, author of “Megatrends 2010” calls it “conscious capitalism.” The leaders in this emerging new era are transforming Corporate Social Responsibility into Corporate Social Opportunity.

These modern-day organizational alchemists are stepping up to the challenges and creating organizations that are committed to making a net positive contribution to the well-being of all life on our planet. They are demonstrating that doing good and doing well are not mutually exclusive.

“The Cloud and the Silver Lining”

Photo by Pele Rouge

MISA’s mission:

MISA is committed to help leaders chart a path forward for their organizations which enables those organizations to become radically more successful and sustainable through better serving the needs of all their stakeholders all the time.