This is one of the influential documents that defined how the Internet has defeated mass marketing, as we knew it. If you’re going to sell a product or service, I’d urge you to read The Cluetrain Manifesto, because the old rules no longer apply. You can see it for free at Cluetrain.com, or buy a hardcopy from Amazon. Then consider the new possibilities. Never, in living memory, has there been a better time to be a small business.
(See the other entry I posted today, about Cory Doctorow, for an example of someone who seems to have a clue.)
15 September 2007
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
