Due to demand from you, we are running a 3 day Wedding only course which incorporates all aspects of setting up your wedding photography business, getting clients through the door, optimising sales, shooting the wedding, album design and processing up your wedding photographs using Photoshop (artistically and efficiently). Learn the technique of optimising every opportunity throughout the day to great superb photos. Time will be spent in a fantastic 17th century venue, Biggin Hall, as well as in fantastic landscaped gardens with bride and groom. There will be plenty of opportunties to pose the bride and groom yourself and certificates will be issued on completion. Please register interest and further information will be sent :

Comprehensive notes handed out.

DAY 1

9.00        Coffee and Registration

9.30        Marketing

•    Getting Clients through the door

•    Good advertising techniques

•    Pre-selling techniques that work

•    Establishing your market

•    What to charge

•    Good Advertising avenues

•    Establishing + streamlining your market

•    Websites

•    Trade Fayres

•    Monitoring advert effectiveness

•    Professional organisations – BIPP, SWPM

              Selling

•    Selling techniques that work at the pre-booking stage

•    Product quality

•    Presentation + personal touches that make all the difference to your sales

•    Good/Bad Wedding Photographs

              Commercial

•    Pricing, Terms & Conditions, Insurance

12.30       Lunch

1.30        Venue: BIGGIN HALL

               

                Bride and Groom– Getting ready shots

                Creative photography

              

3.30        Tea Break

3.45        Arrivals + ceremony photography

              Landscaped garden photography with bride and groom

           

5.15        Questions and Answers

5.30        Close

DAY 2

9.00        Coffee

9.30        Planning the End product – how to deliver what the client     really wants

1. •Listening to your clients wishes and guiding them
   

2. •Your assistant on the day
   

3. •Printing
   

4. •Albums
   

5. •Digital Slideshows for optimising selling potential
   

6. •Obtaining the best prints
   

7. •Designing the album with your client to maximum potential
   

11.30      Cash flow forecasting

•    Profit analysis

•    Business Plans/Setting and reviewing targets

•    Where to get the money to start up

12.00      Lunch

1.00        WARSLOW CHURCH

              Church Photography (some repitition of Day 1 photo shooting but in a church environment)            

    

3.30        Tea Break

3.45        Bride and Groom shots / Group shots outside the church / Candid photography

5.00        Questions and Answers

NB. Please note that throughout the photo shooting part of the course we will cover:

•A typical wedding and the official list

•the correct use of flash as a main or fill in source and the correct use of relectors

•Equipment

•Digital tips and tricks

•Hands on experience

DAY 3

              Post Production Digital Imaging

9.00        Coffee and Introduction

9.30        Downloading your images at your own computer

10.00      Digital Imaging

After all the practical work in the studio and ‘out in the field, we return to the digital studio where each guest has their own workstation and all images are downloaded. Photoshop tools useful to weddings will then be covered and we will be showing you how to make your photos jump off the page! Practical exercises will be undertaken and guests take away finished artworks.
              

•Organising your digital workflow

•Various file formats and their uses

•Creative use of blending modes and their use in retouching

•Layers, Adjustment layers and layer masks

•Conversion to black and white

•Time saving digital tips and tricks

•Demonstration of album design

1.00        Lunch

2.00        Continuation of the above

5.00        Finish