Bootstrap Marketing: Taking on Proctor & Gamble

When Amilya Antonetti began to talk seriously about breaking into the $4.7-billion U.S. laundry-detergent market, in 1994, industry veterans told her she had to be joking. "They all laughed hysterically," Antonetti recalls. "They'd say, 'Honey, have you ever heard of Clorox? Have you ever heard of Tide? There's no place for you here.'"

Mother’s of Invention

Something was wrong with Amilya Antonetti's son David. She knew it shortly after arriving home from the hospital six years ago. "He never turned that pinkish color babies turn," she says. "He looked gray, and he would cry until he passed out." At first doctors thought David was colicky and that his crying spells would end. ...

Fighting Dirty

WHENEVER AMILYA ANTONETTI wants an instant pick-me-up, she need only look inside her mailbox. "You changed our lives," wrote one mother, who had ordered Antonetti's hypoallergenic laundry detergent. Not long after using it, her son's eczema had disappeared. "Today I watched him go to school for the first time in shorts."

Amilya’s Story In The Press

I am eternally grateful for the outpouring of support I have received over the years from countless news, magazine and media outlets. Without their support, and belief in me it would have been impossible to for me to tell the world what I discovered. Below are a few links to some of the many stories...

How a Family Need Spurred A Profitable Business

Amilya Antonetti struggled to find a cure for her son’s ailments, and found with it a successful business. Amilya had just given birth to her son, David, but her joy quickly turned to horror when the newborn would constantly cry in pain. The baby experienced shortness of breath and skin rashes. Not knowing what ails the baby, she and her husband consulted various specialists and doctors, to no avail. No one could them what is wrong with David or what triggers all the pain.    

Near Tragedy Turned Into Big Bucks

(CBS) Amilya Antonetti was at a loss trying to figure out how to comfort her ailing infant son. But, reports The Early Show's Melinda Murphy, as Antonetti braced herself for a tragic ending, she found the cause of his discomfort -- in her own home.

"David came home and right away, I could tell something wasn't right," Antonetti tells Murphy in this "Going For It" segment. From the time he was born, David cried constantly, stopping only when both he and his mother were completely exhausted.

Mom’s Making Millions From Home

Be with your children…do what you love…and maybe even make millions—all from your own home!

These entrepreneurial women became work-at-home success stories! Moms who work from home—see how they do it.

Think Like A Kid Make Millions

Amilya Antonetti was a concerned mother who figured out what was ailing her baby, and how to fix the problem for millions of parents. Needless to say, she's making a squeaky-clean profit.