THE WORLD OF DBD INTERNATIONAL
 
The Book is Now Out. Announcing The Bible of Brand Elevation for Those Who Have Had It With Mediocre Results: Want to know more about the book that covers the 8 principles to achieving and maintaining brand elevation? Click here. “This book is absolutely phenomenal. Drop-dead gorgeous and put together. The content is just absolutely marvelous.... I haven't gotten [this] excited about a book in a 
long time.” John Iasiuolo, Radio Show Host of Computer Outlookhttp://www.risingabovethenoise.com/thebookshapeimage_5_link_0
 
FACT: Leading brands earn more while 
spending less, get noticed first, and are thought of 
when it’s time to buy. Every category of business has a leader that 
customers appreciate and buyers listen to. Isn’t this what you want for your brand?
 
 
There is a problem in the world of business today, a problem that impacts every brand, every day. It’s something businesses notice without really understanding what it is. Or how to overcome it. The facts are simple: most businesses have run out of time to have a brand evolution and need a brand revolution. A properly developed brand ensures your brand is compelling and gets noticed for all the right reasons. And none of the wrong ones. The 3 Most Important Words in Branding There are three words that are heads and heels above any other factors. These factors make the difference between you having a leadership brand (with the resultant loyalty and demand for your brand) versus a follower brand (one which people can take or leave—makes no difference to them). Before we write the three words, another vital point should be mentioned that will determine if your brand will “make it”: Are you asking the right questions (not just any questions) of your brand before anything is designed? OK. Now, those 3 words are: Who. Why. How. To clarify, here’s how these three words impact your brand. 1. Under the WHO? column, we resolve: Who will your product or service be important to? Is there more than one “who”? Just as social media is meaningless unless you identify who will give a damn about what you’re tweeting or blogging about, the same holds 
true for your brand. 2. Under the WHY? column, we work out: Why will the audience be driven to become interested? Why should they care? Why are we making changes? Are they strategic criteria and not 
 merely cosmetic? Why are the “common practices” so common and will challenging 
 them improve your brand leadership? 3. Under the HOW? column, we answer: How will your brand get to where you want it to get to? How can you do it in the most remarkable approach possible? How can you do it in the smartest way possible? How can you do it in such a way to move you multiple steps 
 closer to brand leadership and category dominance? Is your brand goal: • To achieve a leadership position (versus a follower position) for 
 your brand? • To earn top-of-mind presence so when customers are ready to 
 buy, you're thought of first? • To have compelling messages instead of run-of-the-mill, me-too, 
 same-as-everyone-else promises, pitches and clichés? and • To have a brand that's impossible to ignore and exciting to be 
 around? Then now is the time to act. Doing nothing is the riskiest thing you can do for your business, and we are glad to speak with you. Call us today: 715.235.9040 How did this brand increase growth 397% in less than 4 years? Brands deserve better than they’re getting.
David Brier is the recipient of over 300 industry awards and is the Creative Director of DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help their products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books. David’s  latest book is entitled Defying Gravity and Rising Above the Noise covering the 8 principles to achieving brand elevation. You can reach David at david@famousnapkin.com
“There is little worse a company can do for its brand than to have a product or service that is different, with a pitch that
 sounds the same as everyone else's.” David Brier
Looking for a compelling brand that avoids—and eliminates—the most costly mistake in branding?™ Then let’s talk.mailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockmailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockshapeimage_14_link_0shapeimage_14_link_1
Want a brand that rocks when others roll?™ Then let’s talk.mailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockmailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockshapeimage_15_link_0shapeimage_15_link_1
What was the secret to Legacy’s 300% sales increase within 30 days of this package redesign? How did a Midwest town increase its tourist visitors by 500% in only 12 months?
ORDER YOUR FREE REPORT: “10 EXCEPTIONAL BUSINESS IDEAS to Transform Your Company into a Compelling Brand” Just click here. To receive your PDF, you must include: Name Company Email address Telephone numbermailto:david@famousnapkin.com?subject=Please%20email%20me%20my%20FREE%20reportshapeimage_19_link_0
Are you avoiding the one mistake that’s costing companies tens of thousands in wasteful branding? These companies did.
 
 
Will your brand stand out today?
Want your brand to be thought of first when the customer is 
ready to buy?™ Then let’s talk.mailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockmailto:david@risingabovethenoise.com?subject=I'm%20ready%20to%20have%20my%20brand%20rockshapeimage_24_link_0shapeimage_24_link_1