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Turn the recession to your advantage. Don’t waste money and resources creating poor instructions.


Take a look at some of these articles and our latest research findings and learn why great instructions will improve your customer’s experience and reduce your after-sales costs.


Get in touch with me, Craig Thatcher, if you would like help, advice or have any comments.

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Improve your product instructions and reduce returns by up to 75%

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Research findings

Which product instructions are most difficult to use and how can brand owners improve them? - May 2009


Have attitudes to product instructions changed over the last decade? - April 2007