Speaking Topics
Branding
Personal Branding
Career Success
Women’s Leadership
Marketing
Motivation
Catherine cut her teeth in branding and advertising in two of the most demanding and innovative environments: Madison Avenue and Wall Street, learning how to market products, services and herself. Now, Catherine shares those experiences with others.
You are a Brand!: The Art of Marketing Yourself
From Madison Avenue to Wall Street to the halls of academe to founding her own brand consulting firm, Catherine Kaputa has worked in the branding world from all sides. She led the award-winning “I Love New York” campaign at Wells, Rich, Greene, and was SVP, Director of Advertising and Community Affairs at Citigroup Smith Barney for over ten years. Yet Catherine believes it’s not just products and companies that need to market themselves, it’s YOU. Based on her work with brands and the ideas in her award winning book, U R a Brand, Catherine will show you through vivid case study examples how to apply branding principles for your most important product – YOU.
The Female Brand: The Advantage of the Female Mindset in Business Success. Based on Catherine’s upcoming new book, The Female Brand (March, 2009), this program focuses on exciting new research into female aptitudes and shows you how to apply these strengths for maximum benefit to your company and your best asset – YOU. You will learn new insights into the advantages of the female leadership style, why it’s different for women in the workplace, and why playing your game the way men do usually backfires. The program is high-octane and inspirational, and each woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence, network and career success.
Spinning Career Hopes Into Reality
Catherine believes you can rise to the top of your industry by following her top 11 success action steps. Utilizing principles and strategies from the commercial world of brands, Catherine shows you how to incorporate proven brand leadership strategies into your personal career playbook. Whether you are in management, sales, marketing or self-employed, Catherine’s philosophies and strategies for becoming an industry leader are proven theories that have propelled brands and leaders to success, and they can for you, too.
Build a Brand That’s in Demand
Branding isn’t just for the marketing department. Successful companies realize that every employee is a brand representative and should be a marketing contributor. You’ll learn the core branding and marketing principles that big brands use to create a winning brand: the power of taglines and verbal identity, the principles of visual identity and packaging even if your product is a service and invisible, and how to engage your customers and create a total brand experience. Whether you are in management, sales, marketing or self-employed, Catherine’s philosophies and strategies can help you keep your brand in demand and improve business success.
212.662.4734
copyright SelfBrand LLC 2008
