Media
Corporate icons and star entertainers understand what it takes to
be in control and in demand - a unique brand.
From Madison Avenue to Wall Street to the halls of academe to
founding a New York City-based brand strategy company, Catherine Kaputa’s experience has taught her how to brand products, services and herself.
Now, Catherine shows others how to apply the principles and strategies from the commercial world of brands to your most important product -
You.
Catherine is the author of the award-winning U R a Brand, How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book 2007, a bronze medal in the IPPY awards and a finalist for 2007 career book of the year in Foreword magazine.
Her new book is on women and success, titled The Female Brand: The Advantage of the Female Mindset in Career Success (Davies Black, February, 2009).
Catherine is an articulate expert on branding as a tool for career success and women’s leadership who can comment on how to apply branding tactics and strategies to enhance career success. She is also an advocate for women coaching women on the advantage of the female mindset in career success. She can also comment on the “brand” image, message and tactics of people, products and companies in the news. Catherine can create an intelligent argument around branding, advertising and cultural issues at debate in the world.
Areas that Catherine Kaputa can comment on:
Self Branding
•U R A BRAND!, How Smart People Brand Themselves for Business Success, winner of Ben Franklin award for Best Career Book 2007
•Self branding or personal branding
•Branding as a tool for career success
•Verbal identity: names, words, sound bites
•Makeovers and Second Acts
•Thinking like a brand vs. thinking like an employee
•10 Brand Strategies from the commercial world that people can use to be more successful
•Why you should become a little bit famous
•Brand image of people in the news
•Branding your ideas for impact
Women and Career Success
•The Female Brand: The Advantage of the Female Mindset in Career Success (Davies Black, February, 2009)
•Beauty premium
•Advantage of the female mindset and female aptitudes
•Female style of leadership
•The female brain
•Gender differences
Branding and Advertising
•How to develop a successful brand identity
•Building your new business into a brand
•The atomization of the media and what advertisers have to do
•New trends in media and advertising
•Branding successes and branding blunders
•Advertising beyond the :30 spot
212.662.4734
copyright SelfBrand LLC 2008
