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What is self branding?

It may not be right, but we are branded every

Day. Smart or average. Hire or fire. Top

management potential or not.

Self Branding is thinking of yourself as a

“product” in a competitive marketplace, and

using strategy, tactics, image development,

messaging and the other branding tools so

you can maximize your most important asset,

You.

Why bother?

The truth is being good doesn’t guarantee

success. Nothing is more common than a

talented person who is underpaid or even

unemployed.

The most important asset you have is You. The role of a self brand strategist is to make that asset more valuable. That just mean making more money. Self branding is also about self actualization - becoming more of who you truly are.

Strategy and soft power

Self branding is also about developing "soft power" – good self presentation, communication and speaking skills – that help you stand apart and perform better.

Self branding is also about developing a strategic action plan With concrete tactics to get from A to B to C.

Company brand power

The basis of any successful company is a smart brand strategy. That’s why we say that strategy is the brains of branding.

Smart branding ensures that your business is perceived as different, memorable and relevant. You need a powerful and distinct visual and verbal identity. And you need a smart action plan that leverages every touch point.

Brand Strategy Consulting

SelfBrand works with individuals and companies on all sorts of branding and marketing projects.

All projects are led by Catherine Kaputa who has worked on branding and advertising issues from all angles, as an advertising agency executive, as a corporate advertising director at a Fortune Five company, as a marketing professor and as a consultant.

catherinekaputa@gmail.com

212.662.4734

Catherine Kaputa

Speaker, Coach, Author