Published Articles
The New York Times Changing Careers Blog
August 12, 2008
“5 Ways to Develop Your Brand” presents 5 positioning strategies from the commercial world of brands that you can use for Brand You
November, 2006
"Beauty Premium" by Catherine Kaputa
Beautiful people get hired over less attractive people.
So what can you do about that?
T + D Magazine (Training and Development)
April 2006
"Creating a Brand Strategy" by Catherine Kaputa
Four personal branding strategies to strand out from competitors and achieve career goals in today's competitive work environment.
Internet Articles
10 Self-Branding Strategies for Career Success
Why Attractive People Get Paid More and What You Can Do About It
Damselsinsuccess.com
Tips for the New College Graduate
The Tale of Two College Applications
Top 10 Guidelines for a Great Website
Podcasts
World Brand Summit Interview
You Are a Brand: Nothwestern University Interview
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