Why Study Producers?

A producer is the driving force behind most media product created today, including studio and independent films, TV series, reality shows, videogames, cell-phones and other new technologies. In all these formats, a producer’s job description still calls for doing whatever it takes to make something happen. A producer often falls in love with an idea and becomes its first champion. Before there is ever a finished product, that producer will end up working as everything from salesman and accountant to babysitter and team captain.

What is USC CNTV 589?

It’s a graduate level class offered by the School of Cinema Television in conjunction with the Marshall School of Business MBA Program. Class meets Monday nights from 7:00pm to 10:00pm at Hoffman 405 on the USC Campus. The adjunct professor for fall 2006 is writer/producer Bryce Zabel, a recent chairman of the Academy of Television Arts & Sciences, who gave the class its current name of “Produce or Perish!”