After the first day of release, Chupponline.com drove over 100 home page views.  Most of the credit is probably due to the subtle artemenko.org guerilla marketing campaign (Google ad below):  

 

 

I think it’s probably more fun buying Artemenko than Chupp.  In fact, probably will never buy any keyword related to Chupp.  Can’t see buying Chupp.  Nope, won’t buy Chupp, or chupp.com or Chupp family, or Bryan Chupp, or Lee Ann Chupp, or Chupp.org, or Chupp.us.  Probably will steer clear of Chupp Chupp Chupp Chupp Chupp Chupp Chupp too  (how’s the SEO working now???).