The catalogs directed outdoor enthusiasts to the Jeep and Ralph Lauren website to vote on their favorite Ralph Lauren Jeep design.
Hello. My name is Bill Morgan. I love color, type design, big ideas and composition.
This 24 page book shaped like a shopping bag is filled with integrated and collaborative marketing ideas for Chrysler to partner with some of the best known and most popular consumer brands. Its intent is to turn the car buying business into an enjoyable and informative shopping experience.
How to drive people to chuckwhitemusic.com? Give away guitar picks.
Chuck White has written and recorded over forty songs.
Real stories about family and friends. chuckwhitemusic.com is his journal.
Interactive touch screen kiosks helped to get the most out of what Anderson is doing to help the environment.
Anderson Lithograph continues to reduce its environmental footprint. The THINK BEFORE YOU INK! campaign exposes environmental issues in a visually compelling, somewhat lighthearted way. Think Far Side wit meets National Geographic.
Anderson’s website reflected the campaign and preservation of our environment.
A myspace page was developed to build on and create a community of like-minded musicians and artists.
And a mobile app was developed for music on the go.
chuckwhitemusic.com starts as a leather-like journal with page-turning effects. Each page is designed to bring his musical vision to life.
There is an accessible index of songs and easy-to-use directions to navigate the site. You can play and download songs and videos.
I design an experience, a business plan, a pattern of behavior and a collective impact. I design to educate, inform, entertain and create social connection. I believe imagination is one of the best ways to gain an advantage over the competition. I believe in the power of ideas.
iJeep wireless headset is a neurofeedback gaming interface enjoyed at auto shows, shopping malls and Jeep dealerships. Electrodes measure the body’s biological signals to help users navigate a Jeep through an off-road obstacle course.
Some ideas to reinforce the Chrysler message includes video projection, interactive kiosks, large static cling murals and magnet postings.
Here, Sharper Image is highlighted.
Chrysler participates with Guess?
Chrysler conspires with Express.
Chrysler cooperates with Crate&Barrel.
DODGE GARAGE BAND TOUR was researched and created to develop and execute concert events in major cities and college towns.
This 24 page 12”x12” marketing manual supported the importance, value and impact music has had throughout the years on the American youth. And suggested ways for Dodge to get involved with radio promotions, cross-market involvement, on-premise Dodge displays with local dealerships and web traffic to invite young people to participate in these live events.
People who attended the events had exclusive access to promotional and purchasing opportunities from Dodge on their mobile devices.
Concert-goers who purchased a Dodge car or truck received keys in the shape of a guitar.
A rock-like mural installation and performance on the side of the Chrysler Building in New York would be a cool place to introduce the new 7-passenger Jeep Commander.
The campaign kick-off would be a Commander on the top. 7 rock climbers scale up the building during a sponsored event. All interactive elements like texting and Bluetooth broadcasts allow others not present to participate.
HEMI is a powerful engine. It’s also a powerful word when it comes to sales and marketing performance.
What would happen if we extended the HEMI brand image to a line of totally unrelated products?
This is part of the proposed 12 page 6” x 6” catalog using Variable Data Printing on recycled newsprint paper. VDP allows personalization to each catalog printed. Not just “Dear Mr. Smith” but photos and graphics targeted to the reader’s demographic profile. This process results in a higher rate of response and a lower cost per sale.
Presented to the Dodge client with ideas to build a strong base for the their car brand, this 16 page 17”x11” packaged book highlighted extensive research and marketing strategies through social media to reach the 8 to 23 year olds.
Suggesting a collaboration with the adventurous, outdoor lifestyle of Polo Ralph Lauren and Jeep Wrangler, this 6 page, 8”x11” catalog with flannel shirt cover, real buttons and a twig spine were distributed at shopping malls and Jeep dealerships.
be my friend on facebook
Access to new markets and customers can build and strengthen the brand image. I came up with THE DODGE GOODS to promote a full line of Dodge t-shirts, hats, accessories and more. These are just a few of the items I suggested they add.
Even the stage resembles a Dodge pickup. It’s a tailgate party.
This 20”x11” corrugated cardboard container is a brand awareness leave-behind for Dodge. Inside is a tool belt filled with events, programs and partnership brochures promoting the Dodge Truck brand. The concept is simple. Find products and services that complement Dodge and work with the companies that provide them to promote their strong points and Dodge simultaneously.
