Military Exchange System
Years ago, snack bars on base were replaced with the most well known commercial fast food outlets. Customers were happy, business was good, and MWR (Special Services) got their part of the action.
Military people shop at Wal-Mart and Costco because prices, selection, attention to supply and demand, operating hours and customer service are superior. When I point this out to my friends and family it does no good for public perception in terms of recruiting.
It is time to replace the various military exchanges with commercial outlets that are better at making people happy. Replace the exchanges with Wal-Mart, Costco, etc. MWR will get their cut- and then some- because more shopping will be done on base.
The way it stands now, there are at least 4 separate military exchange systems- (Army/Air Force Exchange, Navy Exchange, Marine Corps Exchange- seems separate from base to base, and Coast Guard Exchange)- each with their own headquarters, inventory, distribution system, graphic logos, advertising, etc.
Why is there any advertising at all? The exchange does not have to compete, it provides a basic service. If price, service and selection were the best, that alone would serve as advertising.
If part of the proceeds from on base purchases go to MWR, why not let anyone shop on base, or at least online?
Tired of hearing 101 reasons why gas is more expensive on base, etc.
The federal version of retail management never was very impressive.
