In this example the client wanted to rebrand their existing programme with a new name and look for ITV2.
They approached us for a broadcast graphics kit to be used by their in-house editors. After a brief consultancy period in which we discussed the budget and timeframe we agreed on the following deliverables.
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✓ A 12 second title with an original ident (above.)
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✓ A 20 second closing credits “backdrop”.
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✓ A 7 second sting.
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✓ Delivered on a Digibeta tape.
The client felt the final design reflected both the content of the show and appealed aesthetically to the predominantly teenage audience demographic. It was also still flexible enough for them to manipulate in-house to meet the evolving nature of each episode.
